Nuisance calls clampdown comes into force

People will now be given the choice to opt in to receiving such calls, which could be about personal injury claims or PPI.

Cold calls offering to settle personal injury claims or sell payment protection insurance will be banned if the claimant has not chosen to opt in to receive them.

Previously, people had to opt out by registering with the free Telephone Preference Service or withdraw their consent while on the call.

The UK-wide measures force the caller to make sure they have the recipient’s consent before calling.

Those offering unwanted claims management services could be fined as much as half a million pounds by the Information Commissioner’s Office (ICO) if they breach the rules.

Plans to clamp down on nuisance calls were previously announced in May.